Tuesday, November 26, 2019

Setting up Recurring Scans of your Local Falcon

Local Falcon is a great rank tracking tool and SEO experts consider it a very useful tool. It helps track map results for local businesses. It has rapidly become part of the essential GMB post software that all businesses require. It basically narrows down an area for analysis instead of making a wider rank analysis. This creates sort of a fence to make an analysis of a smaller area and allow businesses to identify what is really working and what is not. 

One important function that you can set up with your Local Falcon is recurring scans. This function will save you a lot of time and it is very simple to program. You can set up recurring scans for different time frames such as on a daily basis, once a week, twice a week, and even once a month. It is simple to monitor how your ranking is doing and your improvement can be visible.   

How to Setup Recurring Scans

First of all, you need to access the Auto-Scan Reports section. You can find it in the Account tab, then go to the drop-down area. There are many functions you can carry out from this area. It is possible to modify how often you would like the scans to happen and you can also pause scans that have been scheduled. Each time a scan runs, a report is generated. You can access the report on the Auto-Scan Reports page. 

Once you choose the Auto-Scan section, there are two options for setting up the auto-scans. The first one is setting up the scan after you have recently run a scan or the second that will be programming an auto-scan from a previously saved one. 

Setting Up a Scan Immediately After a Scan

This option is quite simple. After the scan has been made, you have to select the option on the left side area of the scan page. You also have the option of saving it as an auto-scan.

Setting Up a Scan from a Previously Saved Scan

First, you need to go to the Auto-Scans page and choose an auto-scan that was saved. After you have chosen a previous auto-scan, you need to select the date of the first time you want the auto-scan to run and finally you have to select how frequent you want the scans to run. 

The auto-scan reports page will show you all the auto scans made and listed. They include target business, the size of the grid, distance, and most importantly the keywords. It will show you all the auto-scans that have been made previously for you to compare results. You can change the frequency of the scans or pause them at any time.

These scans can help you keep track of the progress of ranking and you can show value to your customers. You just need to create an account with Local Falcon and see the ranks of your location.  

As you can see this a very useful tool and easy to use. For more information about important SEO tools and software, visit https://localviking.com/. 

Local Viking

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Why Does Your Business Fail to Show Up on Google Maps

One of the most common questions we get from small companies to large corporations is why they cannot find their business when performing a search through Google Maps. There are some common reasons why your business may not be showing up on Google Maps, while some may be easy to fix others may require that you put in some work to get the desired search results. When a potential customer searches for a product or service provided by your company, the search results may vary depending on the location they are searching from. The number of competitors in your area will also affect the search results provided by Google Maps. Employing some simple tactics like ensuring your Google My Business Listing is verified is the first step and easiest way to get your business to show up in Google Maps. The implementation of an effective and professional GMB post software can drastically improve your exposure. Here we would like to discuss other reasons why your business may be failing to appear on Google Maps.

Your Company's Google My Business Listing Lacks Location Authority

While it is true that verifying your Google My Business listing is the first step and easiest way to ensure your company appears on Google Maps. However, depending on the type of product and service your company provides, you will also need to compete with other companies that provide similar services in order to rank higher in Google local searches. If you are the only company in your area that provides certain services, you may be lucky and you will not need to compete with other companies in Google search rankings and verifying your Google My Business listing may be enough. However, if your company has to compete with other similar companies, you will find yourself searching for methods to increase your search rankings. One effective way to increase your rankings is through the use of GMB post software. 

Suspension of Your Google My Business Listing

Imagine your business is currently ranking in the top 4 Google search results, next thing you know your company can no longer be found. You may discover that after searching for your GMB listing a suspended notice may be posted on your GMB listing. Your GMB listing may be suspended for multiple reasons. One of the most common reasons your GMB listing may be suspended is because you have recently updated your business information and Google is waiting for you to verify the information.  Another reason why your GMB listing may have been suspended is that your GMB listing lacks pictures to validate your property's location. If you have included keywords in your GMB title, your GMB listing will most likely be suspended. Other reasons include the use of P.O. box addresses and the use of forwarding URLs in your GMB.

If you are looking for effective and reliable ways to increase your GMB listing rankings visit https://www.localviking.com/ 

Local Viking

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Saturday, November 23, 2019

Knowing How to Check Competitor Reports Can Help You and Your Clients

Knowledge is Power

dbaPlatform can be a lot more useful than people might at first realize. For example, you might be curious about how your client’s competitors are doing; after all, knowing that will let you know whether your clients are doing well compared to them or not. Gathering information about the competition is actually a great way to get insight into what your client’s target audience is looking for, their competitor’s pricing strategies, their strengths, their weaknesses, and much more. You also want to know how the competition ranks when potential customers do a Google search compared to your client’s ranking. All of this information and much more can help you to formulate the proper strategies that you and your clients need to rise above the competition. As they say, knowledge is power and with all the competition that we have to deal with on a daily basis just to keep going, we have to use any and all data that we can get our hands on in order to be more successful. GMB post software is especially useful for this.

Gathering Rankings Data

You might not be aware of this, but if you happen to do a keyword scan for a business, you will also get access to information about other surrounding businesses such as their rankings. You can find your client’s competitors’ ranking by using this method and get a lot of useful information that can help you and your client’s business to be more successful. There might have been a time in the business world when a business could thrive without knowing much about their competition, but that is certainly not the case in the high-tech world that we live in today. No matter what type of business you happen to be in, information about your competitors is absolutely essential for you and them to stay ahead of the game. Another great benefit that comes from having this information is that it will help you to explain gains and areas of opportunity to your client when it comes to local SEO.

Checking on The Competition’s Placement

Obviously, knowing about the competition is essential, but how exactly do you go about that? Here are a few steps that you can easily follow:

  • Go to the main menu
  • Click on “results”
  • You should see business listings on the left sidebar
  • Go through the list to find the business that you want to focus on
  • Click on the business listing
  • Go through its recorded scan data
As you can see, this is a very simple and quick method to get a lot of information that you can then use to your and your client’s advantage. For example, if your client is listed as #2, you will be able to see which competitor is denying him or her that coveted #1 spot and get insight into a lot of things such as customer reviews and other factors. If you would like more information about this, just click on this link: https://www.localviking.com/
To learn more, visit https://www.localviking.com/
Local Viking

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Friday, November 22, 2019

Dealing With Spam in Google Maps: How To Remove Fake GMB Listings

Generally, Google My Business listings can help a business to be better seen and help searchers to pick the best businesses of choice in their locality. There are several improvements that have come to GMB listing over the years and these have been made even more sophisticated and detailed by GMB post software. While the sophistication appears to be great, there are other problems to be dealt with, one of which is the fake GMB Listings.

An Overview of Fake GMB Listings

Generally, fake GMB listings are those listings that break the guidelines which have been set by Google. There are various ways businesses can break these guidelines to give advantage to their listing over others. A high percentage of spam GMB listing is common for businesses that are confined to specific service areas. In most cases, your business may be competing against a fake listing in GMB and this may directly affect your business in many areas including the number of sales and revenue generated by your business, business leads generated and conversion ratio. To get ahead, you need to periodically check for these fake listings and ensure that they get pushed out as spam.

Types of Google My Business Listing Spams

The journey to identifying fake GMB listing could require as little as a rookie experience to a top-level professional experience in rooting these spam listings out. In some cases, there is an overlap of process and patterns thus enabling you to better pinpoint the culprits. Some of the attributes common to fake GMB listings include;

  • Fake lead generation listing: These types of listings have been created with the intent to aggregate names. They can also be set up to function for the purpose of lead generation for other verified businesses. Fake lead generation GMB listing scams is common for insurance industries and attorney services.
  • Fake Multi-location listings: These listings are usually created by small and medium scale business owners in service area businesses. Common to the likes of plumbers, maid service companies, electricians, roofers and more, these fake listings are aimed to improve the visibility of the small business on Google Maps across the target areas in the city.
  • Keyword stuffed legitimate listing: This is common when the business name uses extra descriptive words in order to help them rank higher. In most cases, legitimate businesses use this tactic to improve their ranking whether knowingly or otherwise.
  • Algorithmically created listing: These listings have been produced automatically by Google algorithm. The creation of the listing is most often than not based on one or more references to the business name and address which has been found on directory websites. This type of listing is oftentimes claimed by the owner sooner or later.
  • Closed businesses: Closed businesses were once in operation but may have been closed due to any reason. Unless this business is reported as closed, it will continue to enjoy the ranking it currently does.
Fake GMB Listings: The Industries Affected the Most
    While every industry has its fair share of the fake GMB listing, some enjoy more attention than others which means that some business owners in certain industries have to worry twice as much or more than others. The industries mostly affected are those with highly competitive businesses, especially industries where each lead generated promises high value.  Commonly affected are the attorney businesses, and the listings designated as Service Area Businesses (SAB’s). For attorneys, most often fake up a virtual location thus improving their overall ranking and generating for them more visibility and leads. 

    Google Maps: Spotting Fake GMB Listings 

    To spot fake GMB listings, sometimes all you need is an eye for details. Be on the lookout for these three main items;

    • The listings that have been garnished with more keywords in the name
    • Listing that does not seem to have an apparent business name
    • Listings that appear to be connected by name or other details.

    Reporting Fake GMB Listings

    Once you have completed your investigations and found a listing to be fake, you can begin the process by using the suggest an edit feature that is on the listing itself. Although the options provided are a little too undeserving, you can choose to make a more robust report by filing the Business Redressal Complaint Form at https://support.google.com/business/contact/business_redressal_form which gives you better freedom to make your case.

    To learn more, visit https://www.localviking.com/

    Local Viking

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    Google My Business Search Results: How Well Do You Understand Your Search Results?

    Over the years, Google has implemented several updates that have made Google local a little more sophisticated than it usually was and this has led to the development of many software including the GMB post software in order to better understand and make valuable decisions.

    While the development and sophistication is a good thing, it is important that you understand what you are working with as this can form the major distinction between a newbie and a pro. With Google having collected more information about businesses, the information has been a vital part of the improvement as it gives SEO consultants more to work on. The improvement not only applies to the information collected but also to the algorithm in play. The updated algorithm aims to better understand the searcher’s intent and provide them with search results that most define their needs. The updated algorithm has led to a diverse proliferation of local results that can appear in the search engine result pages.

    With the diverse proliferation of local search results, SEO consultants have come to understand that the differences across the board can impact the number of customers who choose one business over another. For example, we take a look at a company and the various search results that are displayed depending on the variance of the search query.

    The Basic Google Knowledge Graph
    A quick search of a specific company name, which is a branded search, will most likely come up with the basic Google Knowledge Graph for that company. However, in some cases, such a query may not trigger the knowledge graph. When a branded search query fails to trigger the knowledge graph for that company, below are some of the other possibilities that may determine the search result.

    The Corporate Knowledge Panel
    A search for a large company may oftentimes result in a branded knowledge panel. This type of knowledge panel, however, fails to supply the local information of the company. Usually, the result will pull texts from Wikipedia and supply searchers with the basic description of the company or organization. It is recommended that companies should claim this knowledge card as a separate entity from their local listing. In the event that the search engine algorithm fails to determine the intent of the searcher, then it may return a “see result about” section in the results. This section offers a very short description of the company and provides a link to the larger corporate knowledge card. In some cases, a company that has a local presence may trigger the appearance of both cards.

    Location Knowledge cards
    For businesses whose names contain a location detail, the Google search algorithm may by default produce the knowledge card for the region if it has no other information about the company or it is unable to gauge the intent of the internet searcher.

    Multi-Location Three Pack Results
    In the event that a business is located in more than one place nearby, the Google search algorithm may proceed to list the location that is closest to the searcher. However, if the algorithm cannot interpret which of the location is the best and most accessible for the searcher, the search may return with a list of the closest locations around the searcher.

    Regular Map Three-Pack Results
    When the Google search algorithm determines that the searcher is not querying for a specific company, then the result supplied will be a regular three-pack result. The ranking of the companies listed will be based on the normal ranking factors of prominence, relevance, and proximity. However, in some cases, the algorithm may see some searches as branded and others as non-branded. 

    Local Viking is a US based business dedicated to providing automated GMB solutions. Call us for more information at 1-888-878-2023

    To learn more about the SEO strategies that can be adapted to rank higher, visit https://www.localviking.com/

    Local Viking

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    How To Check Business Competitor Reports

    Businesses are bound to have competitors, some may be stronger and others weaker. However, in a perfect business setting, competitors are meant to drive you to be a better brand and business. While competitors gear you to break new bounds and serve consumers better, there is one thing that is important for you to keep track of, your competitors' report. Some GMB post software offers the advantage of helping you track some of the major competitors in the online business market. Tracking this report can prove valuable during your decision-making process as chances are that armed with this knowledge, you will be able to make better decisions.

    Why Checking your business competitor reports is important?

    When performing a keyword scan for one business, you get to view the ranking placement of all other surrounding businesses who in some form are competitors of the specific business for which you have launched a keyword scan. By looking into the competitor ranking report, you are presented with a wealth of information which can be used at no extra cost.

    With this information, you can turn the tides of the decision to make as it is almost impossible to win when you have no idea what the capabilities and strengths of your competitors are. As an SEO consultant, pulling up and accessing competitors’ reports can also provide you with a valuable proof of the work you have done, being that it can serve as a reference point for where the client was at prior to initiating your strategy and where they currently are with respect to their top competitors.

    With the use of competitor reports which can be a part of GMB post software, you stand a chance to determine the best-ranking listings in the geolocation of choice and this can also be used to back engineer their success.

    Competitors’ reports can also be used as a great sales tool for your business as every business owner wants to be the best in their industry. By pulling up this result, you can quickly intimate clients with their current stand and the future possibilities that you offer against their competitors.

    Checking Your Business Competitor Reports

    If you are interested in checking the competitor placement, it is as simple as;
    Navigating to and assessing the ‘result’ tab on the main menu > click on the ‘Competitor Report’ tab for a scan that you have previously run > Click on any of the GMB business listings located on the left sidebar to access the recorded scan data.

    The good part of this whole process is that you can show clients where they are located on the ranking list, and show them who is occupying the top spot that they can and should be in. Obviously, showing a business owner the height they can achieve and their topmost competitor is guaranteed to arouse their competitive spirit, making them more receptive to working with you in order to displace the top rankers and assume the highly coveted position. For a business in the number 2 spot, you get to see who is topping and hoarding the number one spot. Also, for SEO consultants, pay attention to the details including the number of reviews they have and also other criteria that are lacking in the client’s business thus holding them back from rising to the top.

    Local Viking is a US based business dedicated to providing automated GMB solutions. Call us for more information at 1-888-878-2023

    To learn more about the SEO strategies that can be adapted to rank higher, visit https://www.localviking.com/

    Local Viking

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    Thursday, September 20, 2018

    Mobile Business Management

    Smartphones and tablets with high-speed Internet are becoming more affordable by the day, which means more and more people are using them instead of their computers. You may think you can rely on your standard business techniques to draw in mobile customers, but think again. There are a number of astute things that you can do to to get the attention of people on the move.

    Use dedicated short code. The can be pricey, but they insure that you keep your brand intact. Avoid shared short codes if you are a larger company. Not only because you want people to recognize your own code, but there may be some legal consequences if the other company sharing the same code abuses the system.

    Make your messages relevant. This is the most important aspect of mobile business. A text message can be very personal and it interrupts someone no matter what they are in the middle of doing. Avoid re-purposing an e-mail. Your text message should be short and very relevant to the audience whom you are sending them out to.

    Track your QR codes. There are several free sites online that allow you to keep track of the amount of traffic your QR codes produce. Use this to help you determine which business tactics are working best for you and eliminate those that are not quite as effective in attracting new customers.

    Keep track of a customer's buying habits, and use those results. Personalize your messages to a customer based on their actual habits and you will find that people become more interested in your business. When you take the time to make a person feel important, they will become return customers much more easily.

    Stay away from caps lock, unless you are giving a call to action. Using caps lock at any other time during a message can come across as if you are yelling at someone, and no one likes to be yelled at. Stay polite and calm by only using caps lock if necessary.

    Get training. Many vendors actually offer training programs on how to safely and properly run a mobile business campaign. These people will educate you on everything from how often to send out deals and messages, to the regulations you will need to follow while your program is ongoing. Take advantage of this.

    Be consistent with your messaging volume. You should always let your customer know in advance how many messages you plan on sending out per week or month. When you do this, your customers know what to expect and will be waiting to hear from you. Make a good schedule and stick to it.

    Even if someone subscribes to your messages, they may still want to unsubscribe for whatever reasons, so make it easy for them to do so. In every single message that you're sending out via mobile business, make sure you're including an unsubscribe link so that people can opt out if they choose.

    You shouldn't underestimate the amount of potential that mobile business has. Using methods specifically designed to attract those using a mobile device should get you a great response. Keep this advice in mind as you make the move into mobile business. When mobile business is done right, the results can truly be impressive.

    Contact Us:

    Local Viking

    Address:- 17 Rosewood Cir,Hanover,PA,17331

    E-mail:- team@localviking.com

    Website:- www.localviking.com

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    Setting up Recurring Scans of your Local Falcon

    Local Falcon is a great rank tracking tool and SEO experts consider it a very useful tool. It helps track map results for local businesses...

    Local Viking